Selected Works
A collection of projects where I helped brands find their voice, build their audience, and drive real business results.

Hypefy: Content Strategy & Operations
Developed and executed a content strategy that led to a 40% increase in engagement rate across Instagram, LinkedIn, and TikTok using short-form videos and branded visuals.
Key Results:
- •40% increase in engagement rate across IG, LinkedIn, TikTok
- •42% average email open rates
VelocityPlay: Player Acquisition
Led strategic player acquisition and growth leadership for an iGaming platform, focusing on high-value player segments.
Key Results:
- •Optimized Customer Acquisition Cost (CAC)
- •Maximized Player Lifetime Value (LTV)
Women In Blockchain Africa
Executed strategic social media campaigns to educate and engage a growing Web3 community.
Key Results:
- •60% increase in follower engagement in 3 months
- •Increased event participation
Mybookings App Launch
Developed content calendars and ad campaigns for a Fintech booking platform.
Key Results:
- •45% boost in engagement
- •10,000+ average post reach
MoreTechies Platform Growth
Grew social media following and website traffic for an Edutech platform.
Key Results:
- •75% growth in social media following in one year
- •30% increase in website traffic
CITEXCEL Digital Marketing
Executed comprehensive online marketing strategies to enhance brand presence.
Key Results:
- •Enhanced brand presence
- •Maximized ROI

NumberTen: Instagram Growth Strategy
Implemented an organic growth strategy focusing on audience engagement and consistent content delivery, resulting in steady flower growth and increased interaction.
Key Results:
- •Started from 0 to 100+ followers
- •High engagement rate relative to follower count

TheMailDrip: Brand Awareness
Managed social media presence for an email marketing platform, focusing on educating users and building brand authority.
Key Results:
- •Grew follower base to 500+
- •Increased brand mentions

The Thribeka Hotel: Social Presence
Managed the digital presence for a boutique hotel, showcasing the luxury experience and amenities to attract guests.
Key Results:
- •Grew follower base to 700+
- •Increased inquiries via DM
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