Chidinma Akpati
Portfolio

Selected Works

A collection of projects where I helped brands find their voice, build their audience, and drive real business results.

Hypefy: Content Strategy & Operations

Developed and executed a content strategy that led to a 40% increase in engagement rate across Instagram, LinkedIn, and TikTok using short-form videos and branded visuals.

Key Results:

  • •40% increase in engagement rate across IG, LinkedIn, TikTok
  • •42% average email open rates
VelocityPlay: Player Acquisition
iGaming / Sports Betting

VelocityPlay: Player Acquisition

Led strategic player acquisition and growth leadership for an iGaming platform, focusing on high-value player segments.

Key Results:

  • •Optimized Customer Acquisition Cost (CAC)
  • •Maximized Player Lifetime Value (LTV)
Women In Blockchain Africa

Executed strategic social media campaigns to educate and engage a growing Web3 community.

Key Results:

  • •60% increase in follower engagement in 3 months
  • •Increased event participation
Mybookings App Launch

Developed content calendars and ad campaigns for a Fintech booking platform.

Key Results:

  • •45% boost in engagement
  • •10,000+ average post reach
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Grew social media following and website traffic for an Edutech platform.

Key Results:

  • •75% growth in social media following in one year
  • •30% increase in website traffic
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Executed comprehensive online marketing strategies to enhance brand presence.

Key Results:

  • •Enhanced brand presence
  • •Maximized ROI
NumberTen: Instagram Growth Strategy

Implemented an organic growth strategy focusing on audience engagement and consistent content delivery, resulting in steady flower growth and increased interaction.

Key Results:

  • •Started from 0 to 100+ followers
  • •High engagement rate relative to follower count
TheMailDrip: Brand Awareness
SaaS / Marketing Tool

TheMailDrip: Brand Awareness

Managed social media presence for an email marketing platform, focusing on educating users and building brand authority.

Key Results:

  • •Grew follower base to 500+
  • •Increased brand mentions
The Thribeka Hotel: Social Presence

Managed the digital presence for a boutique hotel, showcasing the luxury experience and amenities to attract guests.

Key Results:

  • •Grew follower base to 700+
  • •Increased inquiries via DM

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