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VelocityPlay: Player Acquisition
Led strategic player acquisition and growth leadership for an iGaming platform, focusing on high-value player segments.
The Challenge
Acquiring high-value players in a regulated market while optimizing CAC.
The Strategy
Multi-channel acquisition strategies targeting sports betting and casino verticals with strict adherence to responsible gaming guidelines.
What We Did
- Executed multi-channel acquisition strategies.
- Optimized Customer Acquisition Cost (CAC).
- Developed brand narratives differentiating the platform.
- Collaborated with legal teams for compliance.
- Implemented advanced attribution modeling.
- Led market research for geographical expansion.
Project Details
- Client / Company
- VelocityPlay Gaming
- Role
- Growth Marketer
- Timeline
- Jan 2024
- Location
- UK
Key Outcomes
- Optimized Customer Acquisition Cost (CAC)
- Maximized Player Lifetime Value (LTV)
- Established thought leadership in iGaming