Hypefy: Content Strategy & Operations
Developed and executed a content strategy that led to a 40% increase in engagement rate across Instagram, LinkedIn, and TikTok using short-form videos and branded visuals.
The Challenge
Need for consistent content operations and engagement growth across multiple platforms.
The Strategy
Leveraging short-form videos, carousels, and branded visuals combined with targeted email marketing.
What We Did
- Developed content strategy leading to 40% engagement increase.
- Launched targeted email campaigns via Mailerlite and Customer.io.
- Managed daily operations across 4+ social platforms.
- Handled 50+ weekly direct messages and community building.
- Created weekly performance reports using Meta Business Suite.
Project Details
- Client / Company
- Hypefy (Influencer Marketing)
- Role
- Social Media Marketing Manager
- Timeline
- Feb 2025 - Present
- Location
- Croatia
Key Outcomes
- 40% increase in engagement rate across IG, LinkedIn, TikTok
- 42% average email open rates
- 12% click-through rates
- 25% boost in user interaction
- 20% improvement in content reach
Project Gallery
A closer look at the work.
Dashboard showing 130k views and 38k reach
Insights overview with 143k views
Ad performance metrics showing 61% ad reach
High traffic period with 173k views
Reels performance showing 173k plays
Peak engagement stats with 180k views
Viral content performance: 279k views
Audience interaction breakdown
Organic vs Paid interaction analysis
Top audience locations: Lisbon, London, Madrid
Content reach by format (Reels vs Posts)
Profile activity: 2k visits, 250 link taps
Profile conversion metrics
Hypefy Instagram profile milestone
Campaign visual: Automation features
Educational carousel post