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Women In Blockchain Africa
Executed strategic social media campaigns to educate and engage a growing Web3 community.
The Challenge
Educating a non-technical audience about complex blockchain concepts.
The Strategy
Simplifying complex concepts and spotlighting African women in Web3 through storytelling.
What We Did
- Executed strategic social media campaigns.
- Created content pipelines simplifying blockchain concepts.
- Spotlighted African women in Web3 through interviews.
- Led digital promotion of virtual and physical Web3 events.
Project Details
- Client / Company
- Women In Blockchain Africa
- Role
- Social Media Manager
- Timeline
- Aug 2024
- Location
- Nigeria
Key Outcomes
- 60% increase in follower engagement in 3 months
- Increased event participation
- Expanded partnerships with Near Protocol & Ethereum Foundation